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Pink With a Cause - 6 Brands That are Supporting Breast Cancer Awareness This Month

Updated: Oct 26, 2022

Retail therapy: every fashionista’s biggest weakness. But, did you know it actually has many

benefits? It can reduce stress, boost serotonin levels, and even restore that feeling of control over

your life. Forget the credit card bills, your mental health is way more important! Now, for your

wallet’s sake, I’m not suggesting you blow all your money away. However, this month might be

the perfect excuse to whip out that emergency credit card for a good cause. You guessed it - October isn’t just the start of spooky season - it’s also breast cancer awareness month. There are plenty of ways you can support the cause, such as: donating to research facilities, joining breast cancer campaigns

like walking for a cure, and volunteering at breast cancer support centers. These are all amazing ways

you can do your part to make a difference. It’s also that time of year when brands partner with

breast cancer foundations to give you the chance to spend your money on their clothes and feel

good about it. But before we get into that, let’s talk statistics. Bringing awareness to the woman

that are impacted is just as important as supporting the cause. Nearly 287,850 new cases of breast

cancer are diagnosed in woman each year, with the average risk of a woman getting breast

cancer being 13%. This means that there is a 1 in 8 chance a woman will be diagnosed with breast cancer during some point in her lifetime, according to research. You may even know a loved

one that has been diagnosed, whatever the case might be, breast cancer is one of the main health

threats against woman today. Which is why it’s more important than ever to do what we can to

support breast cancer research. Now, you may ask yourself, how can I help? Well, in this case,

all you have to do is shop! Every year multiple brands will take action and curate specialty pink

products and donate a percentage of the proceeds to breast cancer research facilities, charities,

and many more. Take a look at the brands that are supporting breast cancer awareness this



CUUP has nothing but support (and not just bra support), for breast cancer research. The brand

has created a bundle of pink lingerie in collaboration with The Pink Agenda, a non-profit that’s

committed to raising money for breast cancer research and care. If you buy any of these pink

sets, 20% of the proceeds will be donated to The Pink Agenda. Plus, who doesn’t love pink?


Comfy, cozy, and an illustration that’s sure to make a statement. Wearing pink has never looked

prettier! Support the girls in all their beautiful shapes and sizes with this must-have crewneck

sweatshirt. Fabletics is donating 100% of the net proceeds from this sweatshirt to the F*ck Cancer

Foundation. And if this doesn’t fit your style, Fabletics has created a line of pink sweatpants,

shirts, and gym wear called The Powerful Pink Collection where $25,000 of the proceeds are

being donated to the same foundation.


Cute in coral is an understatement with this matching set! For this month only, when you go to

checkout, certain styles offer you the choice of a variety of non-profits to choose from so you can

have your pick of which foundation to donate to. All the non-profits support breast cancer

awareness and research, plus they’re giving 25% off when you purchase this set and many more,

so what are you waiting for? Go donate!


If you haven’t heard of Lokai bracelets, then let me introduce them to you. Founder and CEO,

Steven Izen, created these bracelets in honor of his grandfather that passed away from

Alzheimer’s. “His diagnosis made me think about the highs and lows that everyone experiences.

I wanted to make a product for myself and others as a reminder to stay humble through the highs and hopeful through the lows.” The white bead is infused with water from Mt. Everest, the

highest point on Earth, while the black bead holds mud from the Dead Sea, the lowest point on

Earth. Each bracelet represents the beautiful symbolism for the highs and lows a person

experiences throughout their life with a reminder to stay humble in your highest points and stay

hopeful in your lowest. His advocacy for philanthropy led him to create the Cause Collection: a

set of pink Lokai bracelets to help continue the fight for a cure for breast cancer by partnering

with BCRF (Breast Cancer Research Foundation) to donate $1 to the foundation for every Lokai


Hey Harper

These necklaces may not be pink, but they highlight beauty and strength nevertheless. Hey

Harper has partnered with BIG (the Breast International Group) to give 100% of the proceeds

from this collection as a donation to support global breast cancer trials and research programs

around the world.

Jimmy Choo

Marilyn Monroe once said, “I don’t know who invented high heels, but all women owe him a

lot.” Well Marilyn, I don’t know who invented them either, but I do know Jimmy Choo has

created a collection of them that’s sexy, elegant, and in the prettiest shade of pink. Candy pink to

be exact. The brand is donating 20% of proceeds from their pink collection of shoes, bags, and

accessories to the BCR to continue their support for breast cancer research. I’d say this shade of

pink isn’t just pretty, but has a purpose.

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